Do you see a need in your community to put better laws into place in order to protect the general public? Or maybe you know of a poison that poses a health hazard to the community and you feel it should be banned. No matter what cause you are fighting for, one way to succeed in accomplishing your goal is to get other people interested in your legislative issue.

This is called grassroots lobbying and here are four keys for a successful campaign.

1. Online Petitions

If you want to circulate a petition in order to get more people onboard with your cause, an online petition is a great way to do it. Online petitions are easy for people to fill out and they are cost efficient, plus you won't have to find volunteers to circulate petitions in various locations around your community.

2. Social Media

The prevalence of social media makes it fairly easy to spread awareness for your grassroots lobbying campaign. You can even put together effective images and video that can be used to persuade people to join your campaign. Some campaigns have even been known to go viral, which really helps get mass amounts of people on board for your cause. While you're sharing your campaign all over social media, don't forget to include the link to your online petition.

3. Fundraisers

Any type of grassroots movement requires cash flow, and if you don't know any millionaires, you're probably going to have to do some fundraising. The money that gets raised will go toward things like advertising, paying fees to have a table at local events, feeding volunteers, printing flyers, and buying computer software that can help your campaign stay as organized as possible.

Some great fundraising ideas include:

• Use a crowdfunding platform
• Have a community wide garage sale
• Write personalized contribution request letters
• Invest in text-to-give software

The amount of money you need to raise will largely depend upon your specific cause and how long you need to run your campaign.

4. Policymaker Engagement

If you're trying to get a law passed or a substance banned, your legislators are going to be the ones to actually make the change happen. This is why it's crucial to engage policymakers and legislators during your grassroots lobbying campaign. You will also want to make it as easy as possible for other people to find their legislator's contact information. You could even write up a script and tell people to use it when contacting their legislators.

To learn more about your options, contact services such as Crowds on Demand.